Life Coach Statistics

Updated: Aug 28, 2019

During the first quarter of 1998, the International Coach Federation surveyed 210 coaching clients for demographic data and feedback / opinions about the value and use of coaching. Of these respondents, 197 were employed professionals.


Highlights of the Survey Results

1. Value of the coaching investment

70% “very valuable

28.5% “valuable”


2. Level of confidence in the coach

50% confidence in their coach (as much as their best friend, spouse or therapist)

12% confidence in their coach (more than anyone else).


3. Main role of the coach

84.8% sounding board – to listen to

50.5% mentor them and give honest feedback

46.7% business consultant

78.1% motivator 41% teacher

56.7% friend


4. Typical issues

80.5% time management 45.2% personal issues

74.3% career guidance 39.5% goal – setting

73.8% business advice 38.1% financial guidance

58.6% relationship / family issues 11% creativity

51.9% physical / wellness issues


5. Outcomes attributed to coaching

67.6 5 higher level of self-awareness 33.3% better relationship

62.4% smarter goal setting with boss or co-workers

60.5% more balanced life 33.3% better family

57.1% lower stress levels relationships

52.9% self-discovery 31.9% increased energy

43.3% improvement in quality of life 31.9% more fun

39.5% enhanced communication skills 25.7% more

35.7% project completion

33.8% health or fitness improvement income

25.7% stopped a bad habit

24.3% change in career


You’ll be amazed at what you can accomplish with a

Life Coach!


*The survey was conducted by Amy Watson, Principal, PRO fusion Public Relations, with survey design assistance by Jackie Rieves Watson, Ph.D., professor of Management and Statistics, Amber University.


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