During the first quarter of 1998, the International Coach Federation surveyed 210 coaching clients for demographic data and feedback / opinions about the value and use of coaching. Of these respondents, 197 were employed professionals.
Highlights of the Survey Results
1. Value of the coaching investment
70% “very valuable
28.5% “valuable”
2. Level of confidence in the coach
50% confidence in their coach (as much as their best friend, spouse or therapist)
12% confidence in their coach (more than anyone else).
3. Main role of the coach
84.8% sounding board – to listen to
50.5% mentor them and give honest feedback
46.7% business consultant
78.1% motivator 41% teacher
56.7% friend
4. Typical issues
80.5% time management 45.2% personal issues
74.3% career guidance 39.5% goal – setting
73.8% business advice 38.1% financial guidance
58.6% relationship / family issues 11% creativity
51.9% physical / wellness issues
5. Outcomes attributed to coaching
67.6 5 higher level of self-awareness 33.3% better relationship
62.4% smarter goal setting with boss or co-workers
60.5% more balanced life 33.3% better family
57.1% lower stress levels relationships
52.9% self-discovery 31.9% increased energy
43.3% improvement in quality of life 31.9% more fun
39.5% enhanced communication skills 25.7% more
35.7% project completion
33.8% health or fitness improvement income
25.7% stopped a bad habit
24.3% change in career
You’ll be amazed at what you can accomplish with a
Life Coach!
*The survey was conducted by Amy Watson, Principal, PRO fusion Public Relations, with survey design assistance by Jackie Rieves Watson, Ph.D., professor of Management and Statistics, Amber University.
